LP Bachelor of Arts in Communication Studies

Shape meaningful messages for today’s world

The Bachelor of Arts in Communication Studies at AUI prepares students to understand, create, and manage communication across cultures and platforms. Combining theory with practice, the program develops critical thinking, creativity, and technical skills for careers in media, public relations, and beyond.

Why choose this program?

International focus

Gain expertise in communication across diverse cultures and global contexts.

Blend of theory and practice

Develop analytical and practical skills through courses, projects, and media labs.

Dynamic career opportunities

Prepare for roles in media, corporate communication, or creative industries.

Supportive learning environment

Benefit from small classes and personalized guidance from experienced faculty.

Facts and Figures

Al Akhawayn University stands out among its peers with impressive numbers and achievements

8000

Graduates working in Morocco and 20 countries

Alumni working in multinational groups

Faculty are Internationals

AUI graduates have an international career experience

Of students receive a job offer before graduation

Hear from those who have experienced it first-hand

What I loved the most about the HRD program is that I could transfer my knowledge from the theories seen in class, to real life projects - it is a practical-oriented program. This has contributed to the achievement of my goals and the enhancement of my career. None of this could have happened without the thorough supervision of my professors, as well as their expertise.

Marwa Oulad Touimi

Accreditation

Al Akhawayn University: A Global Education Experience in Morocco

Al Akhawayn University (AUI), founded in 1993 by Royal Decree and opened in 1995 in Ifrane, Morocco, is an independent, public, not-for-profit institution. Inspired by the American liberal arts and sciences model, AUI offers a multidisciplinary education that encourages critical thinking, ethical leadership, creativity, and adaptability. All programs are delivered in English and aim to prepare globally minded citizen-leaders. The university promotes diversity, human solidarity, and social responsibility through an internationally focused curriculum designed to respond to the challenges of an interconnected world.

Located in the Middle Atlas Mountains, the 75-hectare campus is surrounded by cedar forests and close to ski slopes, offering a unique and serene learning environment. The university features state-of-the-art academic and recreational facilities. With 4 000 students, 45% international faculty, over 100 student clubs, and dynamic research programs, AUI provides a transformative educational experience that equips graduates to thrive in Morocco and beyond.

Master communication for global impact

Bachelor of Arts in Communication Studies