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Master communication in a digital world

Master of Arts in Communication Studies and Digital Media

Lead creative strategies and digital transformation

Lead creative strategies and digital transformation


The Master of Arts in Communication Studies and Digital Media at AUI prepares students to design, manage, and evaluate communication strategies in today’s digital landscape. The program combines theory and applied learning to help graduates succeed in media, corporate communication, and creative industries.

Why choose this program?

Learning Outcomes

Digital communication focus

Learn to create and manage content across platforms and media.

Admission Requirements

Blend of theory and practice

Gain experience through projects, case studies, and digital tools.

Career Opportunities

Creative and strategic skills

Develop abilities for innovation in media and communication.

Program Highlights

Diverse career opportunities

Prepare for roles in media, corporate communication, or digital marketing.

Facts and Figures

Al Akhawayn University stands out among its peers with impressive numbers and achievements

8000
+
Graduates working in Morocco and 20 countries
70
%
Alumni working in multinational groups
45
%
Faculty are Internationals
30
%
AUI graduates have an international career experience
84
%

Of students receive a job offer before graduation

Hear from those who have experienced it first-hand

What I loved the most about the HRD program is that I could transfer my knowledge from the theories seen in class, to real life projects - it is a practical-oriented program. This has contributed to the achievement of my goals and the enhancement of my career. None of this could have happened without the thorough supervision of my professors, as well as their expertise.

Marwa Oulad Touimi

Accreditation


Al Akhawayn University: A Global Education Experience in Morocco


Al Akhawayn University (AUI), founded in 1993 by Royal Decree and opened in 1995 in Ifrane, Morocco, is an independent, public, not-for-profit institution. Inspired by the American liberal arts and sciences model, AUI offers a multidisciplinary education that encourages critical thinking, ethical leadership, creativity, and adaptability. All programs are delivered in English and aim to prepare globally minded citizen-leaders. The university promotes diversity, human solidarity, and social responsibility through an internationally focused curriculum designed to respond to the challenges of an interconnected world.

Located in the Middle Atlas Mountains, the 75-hectare campus is surrounded by cedar forests and close to ski slopes, offering a unique and serene learning environment. The university features state-of-the-art academic and recreational facilities. With 4 000 students, 45% international faculty, over 100 student clubs, and dynamic research programs, AUI provides a transformative educational experience that equips graduates to thrive in Morocco and beyond.

Ready to move forward?