The SBA team is thrilled to announce that our business school continues its effort to foster local impact through practice-based research. As we are aware of the challenges facing Morocco, we remain committed to addressing them through relevant and impactful research.
We are pleased to give you a brief preview of some of the locally focused research conducted in 2022 and 2023. The research examined a variety of subjects, including the religious differences between American and Moroccan undergraduates, the financial health and sustainability of Moroccan microfinance institutions, and the potential adoption of e-commerce by Moroccan agricultural cooperatives and many other exciting topics were explored by our faculty and shared with the academic community in conferences of as publications. Questions from marketing, to finance, to operational research, management or sustainability were explored to positively impact the managerial practice and rethink Moroccan challenges with a new perspective. Please find below an indicative list of these works:
- Sarah Henseler, Mary Grace Neville & Hind Lebdaoui (2023): American and Moroccan undergraduates encounter religious difference: an exploratory study, Journal of Beliefs & Values, DOI: 10.1080/13617672.2023.2180721 (Q1; SSCI)
- Tazi, O., Aguenaou, S., Abrache, J. (2022). A Comparative Study of the Fama-French Three Factor and the Carhart Four Factor Models: Empirical Evidence from Morocco International Journal of Economics and Financial Issues, 12(1), 58-66.
- Chedad, K., Boukir, A., Chaabi, S., Aguenaou, S., Abrache, J. (2022). Financial Performance and Sustainability of Microfinance Institutions in Morocco: A Structural Equation Model. International Journal of Economics and Financial Issues, 12(1), 51-57.
- Jabbouri, I., Jabbouri, R., Bahoum, K., Elhajjaji, Y. (2022). E-commerce adoption among Moroccan agricultural cooperatives: Between structural challenges and immense business performance potential. Annals of Public and Cooperative Economics. https://doi.org/10.1111/apce.12406
- Chetioui, Y., Lebdaoui, H., & Hafid, N. (2023). Mobile banking usage in the postpandemic era: Demystifying the disparities among divergent user segments in a majority-Muslim country. Journal of Islamic Marketing. Ahead of print. (B-Journal; Q2)
- Jabbouri, I., Jabbouri, R., Bahoum, K., Elhajjaji, Y. (2022). E-commerce adoption among Moroccan agricultural cooperatives: Between structural challenges and immense business performance potential. Annals of Public and Cooperative Economics. https://doi.org/10.1111/apce.12406
- Naudé, P., Osbaldeston, M, and ELGarah, W. (2023). An emerging market perspective on the internationalisation of business schools. EFMD Global Focus.
- Sandy, A. (2023). Implementing Anti - Crisis Management in Agricultural Sector of Morocco During the Consequence of the Pandemic. Impact of COVID-19 on Agriculture Sector - Book Chapter (ICAS-2023). Green Economic Institute.
- Sarah Henseler, Mary Grace Neville & Hind Lebdaoui (2023): American and Moroccan undergraduates encounter religious difference: an exploratory study, Journal of Beliefs & Values, DOI: 10.1080/13617672.2023.2180721 (Q1, SSCI)
- Chetioui, Y., Lebdaoui, H., & Hafid, N. (2023). Mobile banking usage in the postpandemic era: Demystifying the disparities among divergent user segments in a majority-Muslim country. Journal of Islamic Marketing. Ahead of print. (B-Journal; Q2)
- Tazi, O., Aguenaou, S., Abrache, J. (2022). A Comparative Study of the Fama-French Three Factor and the Carhart Four Factor Models: Empirical Evidence from Morocco International Journal of Economics and Financial Issues, 12(1), 58-66.
Visit our website regularly to learn more about the inspiring initiatives and themes explored at the SBA, stay tuned, there is much more to come!