Executive Education

Establishing the Center

Al Akhawayn University’s Executive Education Center (EEC) was officially inaugurated in 1998, marking a significant collaboration between the governments of Morocco and the United States. This partnership underscores a shared commitment to fostering high-level professional education and leadership development.

By pooling resources and expertise, the initiative aimed to create a center of excellence for executive education, aligning with global standards while addressing local and regional needs.

The center plays a pivotal role in enhancing the skills of professionals through tailored programs, workshops, and leadership courses. Its establishment reflects the broader vision of promoting cross-cultural cooperation and advancing economic and educational ties within Morocco and abroad. Over the years, the center has become a hub for innovation and excellence, equipping executives and professionals with the tools to navigate complex challenges in an increasingly globalized world.

The Executive Education Center in Ifrane

EMPOWERING LEADERS, TRANSFORMING LIVES

Mission

The Al Akhawayn Executive Education Center in Ifrane addresses the lifelong educational and training needs of all learners and prepares them to tackle business challenges in an emerging African economy and an interconnected world. The EEC offers standard and customized certificate programs, degree-related programs, non-credit courses, and workshops, providing the employees of public and private businesses with the resources for fulfilling careers and opportunities and supporting the development strategies of public agencies, corporations, and national institutions.

Vision

The Executive Education Center envisions itself as the leading institution dedicated to empowering individuals and organizations through tailored professional development and education across various disciplines. Through its emphasis on inclusivity and innovation, the EEC aims to address the evolving educational and training needs of Morocco and the broader North African region. The center aspires to provide personal enrichment and transformative learning experiences that equip participants with the skills, knowledge, and confidence required to adapt and excel in their respective fields.

Core Values

We approach our work with a commitment to:

INCLUSIVE EXCELLENCE: Commitment to the highest level of performance in the provision of quality education and training.

INTEGRITY: Demonstration of transparent, honest, and clear communication with all our stakeholders and our community.

INNOVATION: Attention to new ideas and dynamic solutions in continuing education that lead to higher levels of achievement for learners.

SOCIAL RESPONSIBILITY: Commitment through sustainability programs and practices, accessible and informed professional development, and ongoing service to partners and the region.

Fields of Activity

During its 28 years of existence, the EEC has acquired expertise in the following fields:

Training needs assessment
Degree-offering programs
Custom-designed training programs
Preparation for certified training programs
Professional Project Management (PPM)
Internal Audit Certification (IAC)
Organizing conferences, seminars, and workshops
Institutional meetings
Training engineering
Partnering
Design and implementation of assessment systems
Consulting

BEYOND EDUCATION—Your partner in exceptional events

Backed by state-of-the-art facilities and experienced professionals, the Al Akhawayn Executive Education Center is a trusted partner for organizations seeking exceptional event management services. We take pride not only in offering cutting-edge training programs for professionals but also in our expertise in organizing, hosting, and managing events tailored to the needs of institutions. Our center serves as a dynamic hub for learning, networking, and collaboration, where we bring together diverse groups to create impactful experiences.

From corporate retreats to industry seminars and community engagements, our dedicated team provides comprehensive support and works closely with clients to ensure every event aligns with their objectives, combining innovative approaches with seamless logistics to deliver memorable outcomes.

TRAINING AND PREMISES ADAPTED TO YOUR NEEDS

Perched high in the Middle Atlas Mountains, at 1713 meters altitude, the EEC harbors modern, functional, and adaptable training facilities within an authentic architectural ensemble, equipped with the latest technology. Its team of highly qualified instructors and administrators monitor the quality of services provided, whether on-site in Ifrane or off-site.

EXPERT PEDAGOGICAL TRAINERS

The EEC is staffed by an expert, multidisciplinary team of Moroccan and international trainers. Its high-quality continuing education programs are adapted to the local conditions of private and public sector organizations.

CHOOSING EXCELLENCE

Each year, the EEC trains more than 1500 participants, with a satisfaction rate of 98%. 97% of institutions return to us year after year. 146% increase of clients from 2017 to 2026.

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The Executive Education Center in Casablanca.

Experience a modern education in the thriving city of Casablanca, Morocco.

We train professionals and executives through executive education programs following the Anglo-Saxon model and highly adapted to the local context.

With over 13 years of experience in executive education and over 9 years in continuing education, we offer world-class training to professionals from private and public sectors in Morocco, and we have expertise in the design and delivery of degree and non-degree programs.

The center benefits from a substantial network of national and international professors and experts from academic and non-academic organizations.