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School of Business Administration

Your path to success starts here

Shaping Future Leaders

At the School of Business Administration, we offer programs that prepare you for the constantly changing, increasingly competitive global business world. Our programs are designed to equip you with 21st-century knowledge, expertise, and essential skills to succeed in the workplace.

Our school is supported by faculty members who are talented and passionate about business and management education. They are experts in their disciplines and are dedicated to student learning.

If you are looking for an environment where you can thrive and acquire knowledge and competencies in business while developing your leadership and communication skills, look no further! Al Akhawayn University School of Business Administration provides you with the best learning environment where you can live, learn, and explore.

Our students are actively involved in co-curricular activities on campus and in the local communities. Our graduates are building successful careers both locally and around the globe making a positive impact.

I invite you to discover the many ways the School of Business Administration shapes and educates future ethical and successful managers and leaders who are in demand by today’s global organizations.

Mission, Vision & Values

Our vision

To become the leading accredited school in business and management education in Morocco and North Africa.

Our mission

To shape future ethical, successful managers and leaders with a local and global perspective.

Our values

• Leadership: Dare to energize and inspire people towards the achievement of strategic goals.
• Integrity:  Consistently applying policies and procedures and adhering to the highest ethical standards.
• Human development:  An organizational culture that is driven by students’ success and human development.
• Diversity:  Actively include and value different social and multicultural backgrounds.
• Passion for Excellence:  A drive for quality and innovation.

Unlock the power of success at AUI's School of Business Administration

The leader in business and management higher education in Morocco

School of Business Administration Degree Offerings and Career Opportunities

Degree Offerings & Career Opportunities

At the school of business administration, we pride ourselves on being the leader in business and management higher education in Morocco by offering quality education at undergraduate, graduate, and executive levels. Today, we serve over 1000 undergraduate and graduate students with a variety of programs and specializations.

Our programs are designed to prepare our students to achieve their full potential as business leaders and professionals. Our main strengths are:

  • Qualified faculty: Our faculty are PhD holders and certified professionals with substantial managerial and international experience allowing them to bring real-life examples to enhance learning in the classroom.
  • Accredited program:  the BBA program is accredited by the International accreditation agency the European Foundation of Management Development (EFMD).
  • Use of innovative methods and tools of teaching and learning including Case study method, simulations, and the trading room;
  • Project-based learning: students participate in real-life industry projects where they can sharpen their skills and competencies learned in class;
  • A strong relationship with the industry;
  • Strong Alumni network;
  • Exchange and study abroad program that gives our students the opportunity to spend one semester to a year at one of our partner institutions in the USA, Europe, and Asia.
School of Business Administration Internationally Accredited degree

Internationally Accredited degree

The BBA program is the first Bachelor program in Africa to be awarded EPAS accreditation by the EFMD. EPAS is an international label that highlights programs of excellence in Management education.  It is awarded by the European Foundation of Management Development (EFMD) whose mission is to promote and enhance excellence in management development in Europe and worldwide.

School of Business Administration degree offerings

Our degree offerings include

Bachelor of Business Administration – EPAS Accredited by the EFMD – with specializations in:

  • Finance
  • Management
  • Marketing
  • Logistics
  • International Business
  • AI and Analytics for Business

Additionally, students can choose a minor in any of the following areas:

Psychology, African studies, communication studies, human resource development, organizational studies, international studies, women and development, computer science, or mathematics.

Bachelor of Business Administration Career opportunities

Bachelor of Business Administration Career opportunities

Students who graduated with the Bachelor of Business Administration program were able to land jobs in local and multinational companies both in Morocco and abroad, working as Financial Analysts, Product Managers, Business Analysts, Business Advisors, Account Managers, Business Developers, Marketing Specialists, Quality Assurances, Sales Executives, and Legal Counsels.

BBA graduates can pursue their graduate studies at any university around the globe. Our graduates have been admitted to top schools such as Harvard University, Oxford University, ESSEC...

They can also enroll in the Master of Business Administration (MBA) – Full time  and Part-time (in the heart of Casablanca.)

AUI University Business Administration Career Internship

Business Administration Career Internship

The SBA Internship Program allows students to apply classroom studies to business experiences. Internships are a chance to improve students’ professional French and English skills, understand different paths in the Moroccan business environment, and assess business situations from an ethical point of view.

Internships are also mandatory for graduation and students typically complete them during the summer before their final year. Internships are taken for academic credit and require additional academic work with their Internship advisor.

For more information on the Internship please click on the course material below:

School of Business Administration Advising


Each student at the School of Business Administration is assigned an Academic Advisor. An Academic Advisor assists the student throughout their entire degree program in order to prepare their degree plan and approve the course schedules for each enrollment period. The academic advisor's approval is required for course registration as well as adding, dropping, or changing courses.

SBA Recommended Degree Pathway
School of Business Administration Research & Publications

Research & Publications

AUI School of Business Administration’s Research & Publications are designed to provide its students with quality resources for success.

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AUI's School of Business Administration Program Sheets

Program Sheets

The School of Business Administration's program sheets provides insightful guidance for your academic journey, allowing you to plan ahead and make the most out of each course.

Gain invaluable insights into what lies in store so that you can kick off your studies with confidence.

Know more

Executive Master of Business Administration

Discover what our undergraduate and graduate programs have to offer

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Need more information?

Our team is always available to help you.


Our students and alumni are happy to share their success stories

Kholoud Ballagh

The Bachelor of Business Administration program at AUI drove me to think critically and analytically, to collaborate successfully in groups, and to communicate my ideas clearly and concisely. The courses were intended to be both practical and theoretical, supplying me with the tools I needed to apply what I learned in class to real-world business problems.

Kholoud Ballagh

Bachelor of Business Administration
Hikma Benlafqih

The MBA program had a significant impact on my professional development. It helped me develop greater proficiency in public speaking, report preparation and presentation, strategic analysis, leadership, and project management. I did the MBA to find a better corporate job, and I ended up learning critical skills to grow my family business, and launch my consulting firm in business incubation, and collaborated with both public and private entities in Morocco and internationally.

Hikma Benlafqih

Hind Rachidi

By participating in the Master of Science and Digital Marketing and Analytics (MSDMA) program at Al Akhawayn University, I gained a lot of knowledge and obtained so many skills from the diversified courses I took. This program has pushed me academically and personally in addition to helping me grow in many different ways. What was very interesting in the MSDMA program is that it is not just theories, we do learn and understand concepts that are extremely useful in the work field.

Hind Rachidi

Master of Science and Digital Marketing and Analytics

Accredited by NECHE and EFMD our programs meet rigorous standards and ensure that you're prepared to thrive in your future career. Our commitment to continuous innovation and growth means that you'll stay up to date with the latest trends and advances in your field of interest.


Accreditation is the seal of approval for an institution’s overall excellence.

  • General information
  • Advising
Rachida Azelmad School of Business Administration AUI
Rachida Azelmad

Project Manager

Office number: 103
Building: 11
8:30 am - 5:30 pm

Nassira Souaf School of Business Administration AUI
Nassira Souaf

Administrative assistant

Office number: 10
Building: 11
8:30 - 1:00 pm / 14:00 - 17:30 pm

Mustafa Ettoualy
Mustafa Ettoualy

Experimental Learning and Student Engagement Associate


Building: 11
Office number: 111

Youssef Chetioui

Academic Coordinator for Undergraduate Programs

Building: 11
Office number: 108

Comlanvi Martin Konou

Academic Advisor for Undergraduate Programs

Building: 10
Office number: 11