Youssef Chetioui

Dr. Youssef Chetioui is an Associate professor of Marketing & Research methods at the School of Business Administration of Al Akhawayn University in Ifrane. He had also served as SBA undergraduate programs advisor, undergraduate programs’ coordinator, graduate programs’ coordinator, and as the CHAIR of the Quality Assurance and Accreditations committee when he successfully co-led the BBA program EFMD reaccreditation (5-years re-accreditation obtained in March 2022). Prior to joining AUI, Dr. Chetioui had a fruitful corporate experience as a consultant in strategy and has taught in several Moroccan and French Universities’ undergraduate and graduate programs. Dr. Chetioui has also served as a research fellow at the Colegio Universitario de Estudios Financieros (CUNEF), Complutense University in Madrid, Spain, and as a visiting professor at Hertfordshire University in Hatfield, United Kingdom. He also served as co-researcher on a large-scale international program for research and innovation sponsored by the European Commission. In addition to more than a dozen conference presentations and proceedings, Dr. Chetioui has published over 30 papers in well-established peer-reviewed academic journals (i.e., International journal of bank marketing, Journal of Behavioral and experimental Finance, Young Consumers, British Food Journal, Journal of Global Marketing, Journal of Islamic Marketing, etc.). He has also received several best paper/research awards in Morocco, China, Turkey, and Georgia. His academic background includes an MBA from Al Akhawayn University, a PhD in Customer Relationship Management from ENCG-Settat (Best PhD Thesis Award for the 2017-2018 academic year), and a second PhD in Digital Transformation and Sustainability from the University of Salento, Lecce, Italy (ongoing). His research focuses on the use of empirical quantitative methods to understand consumers’ behavior and purchase conduct.