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Youssef Chetioui

School - School of Business Administration Employment Status - Full-Time Office - Building 11, Office No. 109 Office hours - Tuesday & Thursday 15:30 - 18:30, Wednesday 11:00 - 14:00 Office extension - (+212) 535-862-376
Dr. Youssef Chetioui is an Assistant professor of marketing & quantitative methods at the School of Business Administration of Al Akhawayn University in Ifrane. Prior to joining AUI in 2018, he had a fruitful corporate experience as a consultant in strategy and taught in numerous Moroccan and French Universities’ undergraduate and graduate programs. Dr. Chetioui has also served as a research fellow at the Colegio Universitario de Estudios Financieros (CUNEF), Complutense University in Madrid, Spain, and as a visiting professor at Hertfordshire University in Hatfield, United Kingdom. He also served as co-researcher on largescale international programs for research and innovation sponsored by the European Commission. Starting in 2019, Dr. Chetioui has served as the undergraduate programs’ coordinator and as the CHAIR of the Quality Assurance and Accreditations committee and has successfully co-led the BBA program EFMD reaccreditation (5-years re-accreditation obtained in March 2022). He holds an MBA and a PhD in Customer Relationship Management (Best PhD Thesis Award at ENCG Settat for the 2017-2018 academic year). Dr Chetioui’s research received numerous awards and has been published in well-established peer-reviewed journals (ABDC, ABS, Scopus). He has also served as a technical committee member and a reviewer for a number of international conferences and peer-reviewed journals. His research focuses on the use of quantitative methods to understand consumers’ attitudes and purchase behavior.