Master of Science in Digital Marketing and Analytics

Market Demands

Today the market demands an inventive approach that provides a profound understanding of how added value can be created in the digital world.

Proficiency in Digital Business Simulations is crucial to confront digital transformation and start generating state-of-the-art strategies for firms. 

Career Opportunities

Digitalization is radically changing the way the world conducts business and it is here to last. Digital Marketing is gaining ground on traditional marketing channels and opens the doors to a large spectrum of career opportunities. With the MSDMA our graduates are equipped to unleash the value embedded in an insight-driven market and to lead successful marketing strategies.

Intended Learning Outcomes

Upon completion of the MSDMA, students will be able to:

• Demonstrate a conceptual understanding of digital marketing ethics.
• Develop and apply effective marketing analytical methods to access existing data and information and to articulate complex information focused on basic insight and experience. 
• Demonstrate a systematic awareness and understanding of current digital marketing, analytics, and practice in a global context.

Target Students

Graduates of Moroccan and International academic institutions with a Bachelor's or Master’s degree or equivalent diploma.

MSDMA Program Sheet

Take control of your future and browse MSDMA's comprehensive catalog to begin planning out the semesters ahead.