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Master of Science in Digital Marketing and Analytics

School of Business Administration

Keep up with today's ever-evolving industry

Accelerate your career path in Digital Marketing and Analytics

The Master of Science in Digital Marketing and Analytics (MSDMA) is a graduate degree program that provides a real-world understanding of the main pillars around the employment of a digital marketing strategy and how an active strategic vision can convey substantial value to corporations.

The MSDMA provides students with the necessary knowledge, concepts, and tools in digital marketing to enable them to develop and implement digital marketing strategies, support the digital transformation of companies and analyze digital data for decision-making.

Gain an edge over your competition

Learn how to leverage data-driven insights while mastering essential digital marketing skills

Master of Science in Digital Marketing and Analytics Market demands

Market Demands

Today the market demands an inventive approach that provides a profound understanding of how added value can be created in the digital world.

Proficiency in Digital Business Simulations is crucial to confront digital transformation and start generating state-of-the-art strategies for firms. 

Master of Science in Digital Marketing and Analytics  Career opportunities

Career Opportunities

Digitalization is radically changing the way the world conducts business and it is here to last. Digital Marketing is gaining ground on traditional marketing channels and opens the doors to a large spectrum of career opportunities. With the MSDMA our graduates are equipped to unleash the value embedded in an insight-driven market and to lead successful marketing strategies.

Master of Science in Digital Marketing and Analytics Intended Learning Outcomes

Intended Learning Outcomes

Upon completion of the MSDMA, students will be able to:

  • Demonstrate a conceptual understanding of digital marketing ethics.
  • Develop and apply effective marketing analytical methods to access existing data and information and to articulate complex information focused on basic insight and experience. 
  • Demonstrate a systematic awareness and understanding of current digital marketing, analytics, and practice in a global context.
Master of Science in Digital Marketing and Analytics Target Students

Target Students

Graduates of Moroccan and International academic institutions with a Bachelor's or Master’s degree or equivalent diploma.

Master of Science in Digital Marketing and Analytics Catalog

MSDMA Catalog

Take control of your future and browse MSDMA's comprehensive catalog to begin planning out the semesters ahead.

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Admissions information AUI University

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Ready to take the next step in your career?

Enhance your career prospects with a Master of Science in Digital Marketing and Analytics and join the cutting-edge field today. Take advantage now and apply today for an exciting future.

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