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Kawtar Abouhazim

School - School of Business Administration Employment Status - Full-Time Office - Building 11, Office No. 4 Office hours - Monday 14:00 - 18:30, Tuesday 14:00 - 18:30 Office extension - (+212) 535-862-374
Kawtar Abouhazim is an Assistant Professor of Marketing at Al Akhawayn University in Ifrane. She holds a Ph.D. in Management Sciences from Normandy University (IAE Caen). Her fields of interest sit at the intersection of marketing strategy and Consumer Culture Theory, with a particular focus on the impact digitalization has on the market and consumer behavior.