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Innovating for Impact: The SBA Behavioral Laboratory Launched its first Data Collection Campaign this Spring 2023

We are thrilled to announce that the SBA has launched a new Behavioral Laboratory in April 2023. The laboratory's primary objective is to act as a support structure for research activities by providing a platform for researchers to collect data efficiently and quickly.

Students were asked to take part in research surveys conducted by the laboratory on a range of subjects, including artificial intelligence, Islamic finance, User Experience of a website, technology adoption, and sustainable development.

It is important to note that all participants in the surveys conducted by the SBA Lab signed an informed consent form prior to participating. The informed consent form provided information about the purpose of the study, the data collection process, and how the data would be used. Moreover, to protect the privacy of the participants, all data collected during the surveys was anonymized.

The spring campaign of the Behavioral Laboratory started on April 14, 2023 and has conducted more than seven studies to date to satisfy some internal research needs. This initiative was a great opportunity for our students to engage with some research conducted at the SBA by taking part in these studies, and to add more fun to it, those who participated will have the chance to win wonderful gifts in a raffle planned for June 2023.

If you are interested in this initiative, you can contact the lab at