1- Dr. Muhammad Ikram, assistant professor at the AUI School of Business Administration, published the research article entitled“Analysis of Consumers’ Electric Vehicle Purchase Intentions: An Expansion of the Theory of Planned Behavior” in the prestigious, Sustainability Journals indexed by Web of Science (#2 ranked in the Sustainable Development category globally, SSCI, 3.889 Impact factor).
In this study, Dr. Ikram and co-author Tuğba Yeğin investigated the behavior behind consumers’ low intention to purchase electric vehicles (EV) and how behavioral factors facilitate the adoption of EVs. In this study, Dr. Ikram intended to answer the grand question: “What patterns of behavior affect consumers’ intentions to purchase EVs in Turkey?”
Previous research on the subject failed to take into account behavioral factors. By expanding on the Theory of Planned Behavior (TPB) framework (subjective norm (SN), attitude (AT), and perceived behavioral control (PBC)) with the environmental concerns (EC) and green trust (GT) constructs Dr. Ikram and Dr. Yeğin were able to fill this research gap. This unique study is the first in Turkey to use EC and GT to determine electric vehicle intention to purchase (EVPI). This study also contributes to findings that would reduce the responsibilities of Turkey’s individuals, politicians, responsible managers, and energy and automotive sector managers. It would allow these groups to access information more quickly and to incorporate the behavioral structures of consumers into all incentive and awareness strategies for the adoption of EVs.
More details about the article can be found at: https://www.mdpi.com/2071-1050/14/19/12091
2- Dr. Muhammad Ikram, assistant professor at the AUI School of Business Administration, published the research article, “Developing a Sustainable Omnichannel Strategic Framework toward Circular Revolution: An Integrated Approach,” in the prestigious Sustainability journal (#2 ranked in the Sustainable Development category globally, Web of science SSCI, 3.889 Impact factor)
This study is a conceptual extension to the existing literature on Omnichannel strategies, quality of integration (INQ), and Omnichannel Marketing (OM). This study presents reasons for managers to provide INQ in an omnichannel environment to increase brand equity, with an empirical application. In addition, the most important benefit of this research is that it shows brand owners and managers, and brand marketers a way to set up the omnichannel system toward a circular revolution. This research is the first to study components of the relationship between INQ and Brand Equity (BE) in the context of OM.
More details about the article can be found at: https://www.mdpi.com/2071-1050/14/18/11578