Bachelor of Business Administration

Major Core Courses

The Bachelor of Business Administration students are equipped with the essential academic foundations to succeed in today's competitive business world.

Core courses include Accounting, Micro & Macroeconomics, Management Principles, Marketing Strategies and Ethics/Law Frameworks, as well as honing skills such as Professional Development or Quantitative Analysis for efficient operations management.

Entrepreneurship opportunities also allow those pursuing a BBA degree the chance to develop innovative solutions that will innovate their chosen industry.

Some Concentration Courses

Pursue a Bachelor of Business Administration and gain expertise in courses ranging from Islamic Finance to Promotional Management.

With concentrations such as Finance, International Business, Logistics, Management and Marketing, you'll be prepared to explore fields including Financial Investments & Securities Analysis or Conflict Resolution.

Sharpen your skills further through specialized learning opportunities like Advertising & Promotion or Consumer Behavior for an edge over the competition.

Career Opportunities

• Consultants
• Business analysts
• Portfolio and financial managers
• Sales and marketing managers
• Operations managers
• Project managers

Intended Learning Outcomes

In line with SBA's mission, the program’s Intended Learning Outcomes (ILOs) were developed by the Quality Assurance and Accreditation Committee and validated by SBA faculty members. The Program ILOs rest on the following six dimensions:

• Ethical: make decisions ethically.
• Successful: display skills and competencies of successful business decision-makers.
• Manager: demonstrate managerial qualities.
• Leader: understand and demonstrate leadership qualities.
• Local: understand the Moroccan local business environment.
• Global: comprehend the global business environment.

Program Structure

The BBA Program is structured around five components:

• The General Education requirements (GenEd).
• The Business Common Core (BCC), which corresponds to the courses that all BBA students take, regardless of their choice of concentration or minor.
• The First Concentration: BBA students choose one area of concentration in Finance, Management, Marketing, International Business, or Logistics and SCM.
• The Second Concentration / Minor: BBA students may choose a second concentration in Finance, Management, Marketing, International Business, or Logistics and SCM. Alternatively, they may choose a minor in areas offered by the two other Schools (SSE and SHSS) like Computer Science, Mathematics, Human Resource Development, Communication Studies, Psychology, and Leadership.
• Elective courses.

Who can Apply?

The program is open for graduates of Moroccan or International high schools interested in earning a bachelor’s degree in Business Administration.

Usual criteria for admission to the School of Business Administration:

• “Baccalauréat” delivered by an institution recognized by the Moroccan Ministry of Education, or equivalent.
• GAT or SAT.

BBA Catalog

Take control of your future and browse BBA's comprehensive catalog to begin planning out the semesters ahead.