Skip to content

Bachelor of Business Administration

School of Business Administration

Boost your career prospects

Hone your skills and gain a valuable understanding of business operations

The Bachelor of Business Administration is the perfect program to hone business skills and gain invaluable real-world experience.

From finance, marketing and management to international relations, logistics and supply chain optimization, this tailored curriculum helps equip students with everything they need for a successful future career in business administration.

With options ranging from African Studies and Computer Science to Women and Development, there are numerous Minor opportunities available for students looking to dive deeper into their passions or discover new interests.

A hands-on approach is encouraged through internships in the industry so scholars may gain practical skills while furthering their academic goals.

Pursue your career goals with confidence and knowledge

Develop the skills needed for success in today's competitive business world

Bachelor of Business Administration Major core courses

Major Core Courses

The Bachelor of Business Administration students are equipped with the essential academic foundations to succeed in today's competitive business world.

Core courses include Accounting, Micro & Macroeconomics, Management Principles, Marketing Strategies and Ethics/Law Frameworks, as well as honing skills such as Professional Development or Quantitative Analysis for efficient operations management.

Entrepreneurship opportunities also allow those pursuing a BBA degree the chance to develop innovative solutions that will innovate their chosen industry.

Bachelor of Business Administration Some concentration courses

Some Concentration Courses

Pursue a Bachelor of Business Administration and gain expertise in courses ranging from Islamic Finance to Promotional Management.

With concentrations such as Finance, International Business, Logistics, Management and Marketing, you'll be prepared to explore fields including Financial Investments & Securities Analysis or Conflict Resolution.

Sharpen your skills further through specialized learning opportunities like Advertising & Promotion or Consumer Behavior for an edge over the competition.

Bachelor of Business Administration Career opportunities

Career Opportunities

  • Consultants
  • Business analysts
  • Portfolio and financial managers
  • Sales and marketing managers
  • Operations managers
  • Project managers
Bachelor of Business Administration Intended Learning Outcomes

Intended Learning Outcomes

In line with SBA's mission, the program’s Intended Learning Outcomes (ILOs) were developed by the Quality Assurance and Accreditation Committee and validated by SBA faculty members. The Program ILOs rest on the following six dimensions:

  • Ethical: make decisions ethically.
  • Successful: display skills and competencies of successful business decision-makers.
  • Manager: demonstrate managerial qualities.
  • Leader: understand and demonstrate leadership qualities.
  • Local: understand the Moroccan local business environment.
  • Global: comprehend the global business environment.
Bachelor of Business Administration Program structure

Program Structure

The BBA Program is structured around five components:

  • The General Education requirements (GenEd).
  • The Business Common Core (BCC), which corresponds to the courses that all BBA students take, regardless of their choice of concentration or minor.
  • The First Concentration: BBA students choose one area of concentration in Finance, Management, Marketing, International Business, or Logistics and SCM.
  • The Second Concentration / Minor: BBA students may choose a second concentration in Finance, Management, Marketing, International Business, or Logistics and SCM. Alternatively, they may choose a minor in areas offered by the two other Schools (SSE and SHSS) like Computer Science, Mathematics, Human Resource Development, Communication Studies, Psychology, and Leadership.
  • Elective courses.
Bachelor of Business Administration Who can Apply

Who can Apply?

The program is open for graduates of Moroccan or International high schools interested in earning a bachelor’s degree in Business Administration.

Usual criteria for admission to the School of Business Administration:

  • “Baccalauréat” delivered by an institution recognized by the Moroccan Ministry of Education, or equivalent.
  • GAT or SAT.
Bachelor of Business Administration catalog

BBA Catalog

Take control of your future and browse BBA's comprehensive catalog to begin planning out the semesters ahead.

Read More

Need more information?

Please complete the form to receive the program's brochure or schedule a meeting with our admissions team.

Brochure Bachelor of Business Administration

Book a Meeting

AUI background image

Ready to take the next step in your career?

Enhance your career prospects with a Bachelor of Business Administration and join the cutting-edge field today. Take advantage now and apply today for an exciting future.


Accreditation is the seal of approval for an institution’s overall excellence.

Hear from those who have experienced it first-hand

Our students and alumni are happy to share their success stories

On top of an outstanding eductaion, AUI fostered creativity outside of the classrooms, providing me with the necessary skills and knowledge to become a leader in the market. Today, as a proud alumna, I can very sincerely say that being involved in thi community was one of my best life experiences.

Soukaina Khattab

Graduation Class: 2018