Sara Dassouli

Dr. Sara Dassouli is an Assistant Professor of Marketing at Al Akhawayn University in Ifrane. She is a dedicated scholar with an interdisciplinary academic background in business studies, marketing, management, and research methods. She holds a Ph.D. in Economics, with a concentration in Marketing, from Sidi Mohamed Ben Abdellah University. Before joining AUI, Dr. Dassouli built a diverse professional and academic career across both industry and higher education, where she served as a lecturer in management and marketing and held several leadership and coordination roles. Her research centres on marketing strategies and consumer behavior, with a particular focus on how organisations can leverage effective marketing practices to achieve strategic objectives. Looking ahead, her research seeks to advance understanding of consumer purchasing behavior and decision-making in the evolving context of artificial intelligence.