Yassine El Bouchikhi
School - School of Business Administration
Dr. Yassine El Bouchikhi is a marketing expert with many years of experience in the field, both as a practioner then as an academic. His expertise spans multiple industries and continents, having worked in the USA, Europe, and North Africa. He served as the undergraduate programs director for the largest program in the university within the school of business from June 2023 to December 2025 and continues today to share his insights with students as a marketing faculty.
Yassine received his Ph.D. in Marketing from the distinguished Paris Dauphine University in 2019 (World top 20 CWUR ranking), and his thesis was nominated for two prizes (The Paris Chancery Prize and the Paris Dauphine Foundation Prize). Yassine did a post-doctoral year teaching marketing engineering and analytics (a module common with the Wharton Business School) at ESSEC Business School in a master ranked 3rd worldwide (Financial Times Rankings). Dr El Bouchikhi lectured about various topics in several international Business Schools in Europe (Neoma, ISG, ISC, etc.) and the united states (University of Maine).
Dr. El Bouchikhi has participated in several academic panels as an invited guest and has served as a keynote speaker at international conferences
Before joining academia., he was in charge of marketing and data analytics for several years, holding managerial positions in the Marketing Research department and information technology department, where he conducted several internal research and development projects.
Yassine received his Ph.D. in Marketing from the distinguished Paris Dauphine University in 2019 (World top 20 CWUR ranking), and his thesis was nominated for two prizes (The Paris Chancery Prize and the Paris Dauphine Foundation Prize). Yassine did a post-doctoral year teaching marketing engineering and analytics (a module common with the Wharton Business School) at ESSEC Business School in a master ranked 3rd worldwide (Financial Times Rankings). Dr El Bouchikhi lectured about various topics in several international Business Schools in Europe (Neoma, ISG, ISC, etc.) and the united states (University of Maine).
Dr. El Bouchikhi has participated in several academic panels as an invited guest and has served as a keynote speaker at international conferences
Before joining academia., he was in charge of marketing and data analytics for several years, holding managerial positions in the Marketing Research department and information technology department, where he conducted several internal research and development projects.