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Media Officer
Media Officer
The Human Resources & Administration department invites internal (permanent-full-time staff members) and external applicants for the position of Media Officer.
“For internal applicant a prior written approval from the Dean/Director or Head of Department is mandatory”
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Reporting Line: Deputy Director of Development & Communication
Position Description Summary:
The Media Officer is responsible for the strategy, implementation, and monitoring of the company’s digital and media activities. They ensure brand visibility and engagement across all digital channels while optimizing campaign performance and monitoring market trends.
Main Duties:
1. Website Management and Optimization
- Regular updates of website content.
- SEO optimization of pages to improve organic ranking.
- Monitoring website performance (traffic, conversions, engagement).
- Coordination with technical and creative teams for updates and improvements.
2. Digital Campaign Strategy and Oversight
- Development of digital campaign strategies (paid advertising, display, social ads, email marketing).
- Planning and coordination of advertising campaigns across various channels.
- Monitoring and supervising campaign execution to ensure consistency and effectiveness.
- Analysis of results, preparation of performance reports, and optimization recommendations.
3. Social Media Management and Community Engagement
- Daily management of social media accounts (LinkedIn, Facebook, Instagram, Twitter, TikTok, etc.).
- Creation and scheduling of engaging content aligned with brand strategy.
- Community interaction, moderation, and responding to messages/comments.
- Monitoring online reputation and managing potential crises.
4. Digital Monitoring and Analytics
- Tracking digital trends, innovations, and industry best practices.
- Competitive analysis and monitoring of competitors’ online presence.
- Reporting on campaign and digital activity performance (ROI, KPIs, engagement rate, traffic).
- Proposing improvements based on insights and emerging trends.
- CRM tracking (HubSpot) lead management and continuous reporting.
Qualifications:
Education: Bachelor's or master's degree (Bac +3/5) in Digital Marketing, Communication, Web, or related field.
Experience: Minimum of 3 years in managing digital campaigns and social media.
Personal and Behavioral characteristics / IT skills
Technical Skills:
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Proficiency in web content management tools.
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Knowledge of SEO, Google Analytics, Google Ads, and performance tracking tools.
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Mastery of social media management tools (Hootsuite, Buffer, Meta Business Suite…).
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Knowledge of graphic and video creation tools (Photoshop, Canva, Premiere…).
Behavioral Skills:
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Strong organizational skills and ability to manage multiple projects simultaneously.
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Analytical mindset and ability to interpret data to support decision-making.
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Excellent written and verbal communication skills.
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Creativity and ability to anticipate digital trends.
Key Performance Indicators (KPIs)
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Website traffic and SEO ranking.
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Engagement and growth across social media platforms.
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ROI and performance of digital campaigns.
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Quality and responsiveness of community management.
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Ability to identify and leverage new digital opportunities.
Languages : French and English
Deadline: 14 December 2025, at midnight.
Qualified applicants are invited to submit a letter of application and a CV, mentioning the position to: recruitment@aui.ma
The Search Process:
Screening will begin as soon as possible, and short-listed candidates will be invited for interviews. The successful candidate will need to take the position right after notification.