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Bachelor of Arts in Communication Studies

School of Humanities and Social Sciences

Become a successful communicator

A comprehensive and rewarding degree to launch successful and meaningful careers

The Bachelor of Arts in Communication Studies Program offers an exciting opportunity for students to develop the wide range of communication skills essential for success across a multitude of career paths while promoting active citizenship and responsibility.

By combining academic knowledge with professional insights, this program encourages creative thinking as well as critical analysis.

Students can choose from two distinct concentrations - either media production or strategic communication - where they will gain specialized theoretical understanding, technical proficiencies, and applied expertise in areas such as public relations/advertising, and organizational & global communications. media policy, media production techniques & strategies, and research methodologies related to effective communicative endeavors.

Find the skills to thrive in an ever-evolving diverse world

Develop active citizenship skills

Bachelor of Arts in Communication Studies Major core courses

Major Core Courses

  • New Media Technology
  • Photography and Visual Storytelling
  • Art and Design Production
  • Global Communication & Media Policy
  • Communication Theories
  • Moroccan Media & Society
Bachelor of Arts in Communication Studies required courses

Concentration in Media Production required courses

  • Introduction to Film Making
  • Advanced Film Production
  • Media Production Project Seminar
Bachelor of Arts in Communication Studies Concentration in Strategic communication required courses

Concentration in Strategic communication required courses

  • Public Relations Communication
  • Marketing Communication
  • Organizational Communication
Bachelor of Arts in Communication Studies Career opportunities

Career Opportunities

With a Bachelor of Arts in Communication Studies, graduates have the opportunity to build successful careers across multiple fields.

From ministries and private companies to NGOs and international organizations, 73% of BA Communications grads are employed just six months after graduation.

Advanced studies are also an option for those who wish for further specialization.

Bachelor of Arts in Communication Studies Intended Learning Outcomes

Intended Learning Outcomes

Graduates of the BACS program are expected to:

  • Gain an understanding of the role of media in shaping contemporary societies and cultures;
  • Understand the dynamics of global media flows and their impact on the social-political and cultural affairs of modern societies;
  • Build an appreciation for the role of media systems in fostering democracy and informed citizenship;
  • Gain theoretical, technical, and applied knowledge in the fields of public relations, advertising, global communication and media policy, organizational communication, print and audio-visual production, and media research
  • Learn how to apply various research methods to the academic (as well as administrative) study of media and communications.
Bachelor of Arts in Communication Studies Catalog

BACS Catalog

Take control of your future and browse BACS's comprehensive catalog to begin planning out the semesters ahead.

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Please complete the form to receive the program's brochure or schedule a meeting with our admissions team.

Brochure Bachelor of Arts in Communication Studies

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Enhance your career prospects with a Bachelor of Arts in Communication Studies and join the cutting-edge field today. Take advantage now and apply today for an exciting future.


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My experience at AUI helped me be the person I am today. It taught me way more than just school lessons; it taught me how to be a better person everyday. It taught me that it is possible to achieve anything you want with hard work. My 4 years at AUI were truly the best years of my life.

Soraya Hacham

Graduation class: 2015